8 Machine Learning Examples From Brands To Inspire Digital Marketers
Machine learning is making waves in the digital marketing world. Here are eight examples to inspire your next campaign.
The psychological trick behind getting people to say yes
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Asking for someone’s phone number in front of a flower shop will be more successful because the flowers prime us to think about romance. Small, subliminal cues change our willingness to be sold on a product, on ideas or even a date. Economics correspondent Paul Solman speaks with psychology professor Robert Cialdini about his book, “Pre-Suasion,” the crucial step before persuasion.
Branding Basics | Brand Strategy | Understading Branding Fundamentals | Brand Marketing |Simplilearn
In this video on Branding Basics, we’ll give you everything you need to know about the fundamentals of branding. We’ll be covering the following topics:
1) Brand Strategy – 00:09
2) Brand Values – 01:09
3) Brand Vision – 04:12
4) Brand Mission – 05:54
5) Brand Objectives – 07:04
6) Brand Promise – 10:09
7) Brand- As a Product or an Asset – 12:53
8) How Digital Is Revolutionizing Branding – 13:39
9) Transformation Imperatives – 15:07
10) Digital Transformation Roadmap – 16:23
11) How to Build a Brand from Scratch – 17:37
12) Research Your Target Audience – 18:32
13) Identify Your Core Values – 19:16
14) Choose Your Business Name – 20:05
15) Define Your Branding Attributes – 20:58
16) Write a Slogan That Aligns with Your Mission – 21:30
17) Design Your Logo – 22:38
18) Apply and Evolve Your Branding – 23:26
19) Branding KPIs – 24:12
20) Brands within a Brand – 24:49
21) Types of Multi-Brand Strategies – 25:27
22) Geographies – 27:30
Without further ado, let’s jump into Branding Basics!
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In this course, you’ll get familiar with the RACI matrix, brand value proposition, top channels to express your brand and key performance indicators for a brand. It will help you to build brands for startups and multi-brand companies, come up with marketing strategies, plan and execute branding campaigns and successfully manage it.
Key Features:
1. 100% Money Back Guarantee
2. 3+ hours of self-paced learning
3. Real-life examples and case studies from prominent companies
4. Lesson-end quizzes and hands-on projects
5. Applicable across industries such as FMCG, retail, BFSI, e-commerce, pharmaceuticals, or technology
Eligibility:
The Digital Strategy for Brand Marketing course is ideal for professionals in any organizational role who wish to learn the fundamentals of brand marketing and pursue a career in this booming field. This course is ideal for Business graduates, Marketing Professionals, Middle management professionals, Marketing Managers, Digital Marketing Professionals.
Pre-requisites:
There are no prerequisites to take this Brand Marketing course. Anyone with an interest in the marketing domain can take this course.
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Leveraging Machine Learning For Digital Marketing Success
In this webinar, Kanetix Ltd. shares its learnings on successfully implementing end-to-end tracking and deploying machine learning technology in their digital marketing operations in order to have a significant impact on the bottom line.
Why good leaders make you feel safe | Simon Sinek
What makes a great leader? Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility.
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